Social media is a must-have part of every business today, and the best way for bakeries to make an impact is with photographs of the delicious breads, cookies and cakes they make. With so many editing tools and apps out there customers expect to see quality pictures everywhere they look, which is where a few quick tips from the professionals come in handy. This article from Digital Photography School highlights all the basics.

Adjust Your Lighting

The key to getting an amazing photo of your baked goods: Proper lighting. Backlight illuminates your confections beautifully, showing texture and color vibrantly. It also adds dimension to your images, making the viewer want to reach into their screen and grab a bite to eat. Have a loaf of bread that just came out of the oven? Proper backlighting can even highlight the steam coming off of it. The best way to improve your photography skills is through practice. Take a bunch of shots, changing your angle and lighting until you capture the shot that looks just right!

Try Different Angles

Instead of always taking your photos from the same spot, use different angles to catch the customer’s eye. There is no wrong way to take a photograph, so zoom in to show off the flakey layers of your pastry or the intricate details in the icing.

Show the Baking Process

Don’t just share photos of the final creation - show how it is made as well! Snap some shots of bread rising in the oven, cookie dough being dropped on a tray and bagels being rolled. Your customers will be interested to see the machines used behind the scenes and will be awed by the way you can transform a lump of dough into something beautiful.

Make photographing your baked goods fun, and be sure to take time out of your day or week to share the best shots on social media. After seeing a fresh out of the oven photo, your customers will just have to rush in for a taste.

At Empire Bakery Equipment, our selection of bakery equipment is designed to keep up with demand. With a wide range of options to choose from, we have the equipment to help make your business successful.  Learn more about our products online and call us at 1-800-878-4070 to find the right products for your bakery.