As the weather grows warmer and you begin to see couples and families strolling around the neighborhood, enjoying the beautiful summer sunshine, you are probably wondering how you can get them inside your shop for an afternoon snack.

There are plenty of different marketing tactics for you to try, from hanging a brightly colored banner in your window to putting a summery spin on your favorite baked goods. And one of the very best summer selling tactics is adding cold brew coffee to your menu.

The perfect way to cool off half way through a bike ride around town, cold brew coffee has become incredible popular in recent years, with the category growing 115 percent in 2015 alone.  Simple to make and completely customizable to the customers preference, there are many different flavors that can be added to your iced coffee brews. From classic caramel to rich and creamy chocolate raspberry, the inventive options are endless.

You could even create a board that helps customers pair their favorite baked confection with a cold brew coffee flavor!

If you haven’t already set up your outdoor patio area, now is the time to put out your chairs and tables. Trust us – there is nothing more relaxing than enjoying an iced brew coffee and a delicious bakery treat in the summer sun.

Is your business in search of some new bakery equipment to go with your new menu? Empire Bakery Equipment has everything you need to create an efficient and enjoyable production process. Shop with us online or contact us by phone at 1-800-878-4070 for assistance choosing the right equipment for your needs.