Even if your bakery has the most delicious treats in town, there is much more to getting customers to pick up their breads, cookies and pies at your store than a promise of flavorful goodness. Shoppers want a visit to their favorite store to be a special experience, one that allows them to escape from their stresses for a minute and just enjoy what your shop has to offer.

One simple way to encourage sales without changing a thing about your recipes is to create a buying environment.

Incorporate All Senses

Sight, sound, smell and taste are all important parts of the buying process – and all of these senses will affect a potential customer’s decision to buy. When customers walk into a bakery they want to see attractive displays of cupcakes, cookies and breads. They want to smell fresh bread baking. They want to hear relaxing music that can be listened to while enjoy a bagel and a cup of coffee. And of course, they want to taste all of the wonderful flavors that your bakery has to offer.

Incorporating all of these senses into your space gives shoppers the whole experience they crave, making your bakery an inviting location to stop by on the way to work, dinner parties and more.

Encourage Engagement

In addition to satisfying the senses, a buying environment encourages engagement to increase sales. Engaging with your customers will help to get them in the right mood to make a purchase, and will give them the information they need to make an educated choice.

Depending on your business’ goals, there are many different ways to encourage engagement, including the offering of samples.

Offer Samples

Offering samples gives your customers a taste of what you have to offer with samples readily available. Whether someone is looking for the right bread to pair with a soup or the perfect cupcakes to serve at their child’s third birthday party, trying out their options ahead of time will help them make the right purchase.

Samples are also a smart way to smart way to spread the word about new recipes and the return of seasonal favorites.

Place Registers at the Back

Another wise idea to encourage a buying environment is to place your registers towards the back of your shop. This will allow customers to browse all that you have to offer before reaching the checkout area, trying samples and looking at display windows with the potential to purchase more.

Along with building a buying environment inside of your bakery, it is important to have perfectly baked desserts that get customers through the door. Ensure your baked goods are the best they can be with quality equipment from Empire Bakery Equipment.

To learn more about the array of ovens, mixers and slicers we offer, visit us online or contact us by phone at 1-800-878-4070. We are always happy to help shop owners find the equipment that will best meet their needs and specifications!