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  1. Leveraging Instagram to Promote Your Bakery

    Leveraging Instagram to Promote Your Bakery

    When it comes to mouthwatering photos of food, Instagram is the mecca. Food photography and Instagram are a better pair than bread and butter. One quick search and you will see all of the bakeries and restaurants leveraging Instagram in order to gain attention and drive foot traffic. Food is one of the most popular categories posted to the platform...

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  2. Tips for Baking in Hot Weather

    Tips for Baking in Hot Weather

    Summer is here and with it comes hot days. While long summer days are great for the beach, they can have an effect on your bakery, so it is important to know how to adjust your routine for the summer season. At Empire Bakery Equipment, we know the importance of a properly functioning and productive bakery, so we have offered...

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  3. What is the Proper Way to Slice a Bagel?

    What is the Proper Way to Slice a Bagel?

    Seems like a silly question, right? There is only ONE way to properly slice a bagel. Or is there? Earlier this year the internet nearly broke after a man from Missouri showed his coworkers in Washington D.C. how to “properly slice a bagel”. The man in question, Alek Krautmann, presented the bagels to his coworkers … sliced VERTICALLY like a...

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  4. 5 Tips on Being a More Productive Baker

    5 Tips on Being a More Productive Baker

    Lena Horne once said, “It’s not the load that breaks you down, it’s the way you carry it.” These wise words hint towards how being more productive could benefit your bakery business. At Empire Bakery Equipment, we understand time is money for bakers and we aim to help increase production while never sacrificing quality. Here are our top 5 tips...

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  5. Benefits of Baking Classes for Children

    Benefits of Baking Classes for Children

    ” Do you try to give your kids healthy foods, but they would rather eat Cheetos? Are you looking for a way to spark their interest in and knowledge of nutrition? A baking class could be the perfect solution! Among the many benefits of baking classes for children is improved nutrition. When children bake, they are more likely to try...

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  6. History of Chocolate Chip Cookies

    History of Chocolate Chip Cookies

    Who doesn’t love warm chocolate chip cookies? We have all grown to enjoy them, but have you ever thought about how they first came about? Let us give you a quick rundown on the history of everyone’s favorite cookie: Inventor The creator of the chocolate chip cookie was Ruth Wakefield, without her the world might not have ever tasted such...

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  7. Equipment You Need To Open a Bakery

    Equipment You Need To Open a Bakery

    Does the idea of opening a bakery sound incredibly delicious to you, but you just don’t know where to start? Well with a bit of help from Empire Bakery, you can get all of the tools and equipment that you need to start baking bread and doughnuts in no time at all. Take a read below for some of the...

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  8. Can Egg Replacers Satisfy Customers’ Taste Buds?

    Can Egg Replacers Satisfy Customers’ Taste Buds?

    Used in the creation of almost every baked good we can think of, eggs add flavor and perform the important function of holding the ingredients together. Egg replacers have seen a growth in popularity in recent years, attributed in part to the increase of individuals trying a vegan diet, which means that more and more bakeries are looking to make...

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  9. Cupcakes: Reasons They Remain a Favored Dessert

    Cupcakes: Reasons They Remain a Favored Dessert

    When it comes to dessert popularity, trends are always changing. One day we loved the macaron and the next cake pops reigned supreme. But the one dessert staple that has stood the test of time, retaining favor above the rest, is the cupcake. A single-serve treat that can be prepared for any event, the cupcake can be dressed up with...

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  10. Both Baby Boomers and Generation Z are Changing the Food Industry

    Both Baby Boomers and Generation Z are Changing the Food Industry

    The food industry has seen big changes in recent years with organics foods and ethnic options becoming more prominent. According to BakingBusiness.com, these changes are led by both Baby Boomers (age 51 to 69) and members of Generation Z (17 and under). Both sets of consumers are much more aware of the foods they are putting in their bodies than...

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